Getting more links to your site, the right way

Link building, or getting more links pointing to your site, is one of the most effective ways you can spend your SEO resources. In this post, we'll reveal the "right" way to do this.

There are a million ways to get links to your site. You can pay a service, you can randomly visit blogs and make nonsensical comments, you can use some sort of automated tool, or you can do it right. Doing it right implies naturally, or organically building your site's following by giving people links to content they want to consume, from the right context. Doing it right provides the best long term value, and the lowest risk of having your effort or backlinks be devalued by Google at some point in the future.

The most common way to organic link build is to put some really great content up on your site. People will stumble across it, or find it via search, and bookmark it for later, or add a link to it on their own site.

There are also some other strategies for getting links to your site. The following video is presented by Google's Matt Cutts, a member of the Search Quality group within Google, and one of Google more public personas. So you can trust what he says.

So get out there and make something with some value. If you build it, they will come. Still stuck? Check out these dated but good ideas, or hire an SEO company.