Website Maintenance 101
Website Maintenance Labs provides website maintenance on an ongoing monthly basis. With the level of competition online, you can't afford to have an outdated, boring, and static website. If you are able to offer your visitors an engaging and informative experience, they will come back and become your next customer.
What is website maintenance?
Website maintenance is making changes to a website. You may have ongoing technical issues with your site that need fixing, or new features and functionality that you want to add. Maintenance implies a site that has been up and running for a while, but needs change and evolve.
How is website maintenance critical to my success?
Everyone is online- your competition, your customers, potential customers, your competition's customers, etc. People are online at work, with cell phones, TVs, laptops, etc. A quick Google search is more convenient than the alternatives, and this trend will continue indefinitely. When people aren't picking up the phone or hearing about you from a friend, they are judging you based on your website.
This judgement starts at the search phase- will they find you? A frequently updated website with relevant content will be found much easier and much more often than a stale website designed 10 years ago.
Once potential customers reach your site, the judgement continues. They may ask themselves whether or not a company put much effort into their site. They ask themselves if the company looks active an engaged, or if the site looks abandoned. They notice dates that have long passed, the quality of your presentation, and how well put together everything is.
Website Maintenance Labs helps you put your best face forward. We'll update the information on your site, post new things on a continual basis, and help you get a blog and newsletter together. We help sway visitors to have a positive perception of your company. We'll help present you as active, engaged in your industry, and a trustworthy source of information, products, and services.
By updating your site often with fresh and relevant content, we make your site and business more relevant to customers and search engines.
With Website Maintenance Labs, your site can finally pull its own weight and add to the business, rather than being just another cost.
What should I do with my website maintenance plan?
The easy answer is that any changes or improvements to your web site are beneficial. More specific recommendations have to be based on your business, your goals, and your available resources. Below are some guidelines and ideas.
Boosting your Bottom Line:
Sales and promotions - Use your website maintenance plan to offer a discount. The meteoric rise of companies like Living Social and Groupon demonstrate that coupons and deals are as effective as ever. You can try offering x% off of a product or service for new customers. Make it expire soon to add some urgency. Next month, change up your promotions.
Lead capture - Every site should have some type of lead capture form. This may be implemented under the heading of "Sign Up for our Newsletter" or "Sign Up for Deals". You are essentially capturing someone's contact information. If someone takes the time to do this, you know you have their attention and that they're not too far away from buying. Pitch them some promotions via an email newsletter or cold call.
Boosting your Image:
Blogging shows that you are a legitimate business and that you value your online visitors. Furthermore, blogging is a great way to introduce new products and services. Blogging is also a great way to establish your credibility as an active participant in your industry. Add some posts about something controversial going on in your industry.
Fix website errors - Does your site have old dates, broken links, or badly formatted pictures? These things kill your credibility and send visitors away faster than not having a website. Website Maintenance Labs' plans make it easy to handle periodic website issues like these.
Website Maintenance Labs takes the hassle out of implementing these ideas. Boost your image, your online presence, and your website with an inexpensive monthly plan. Check out Pricing & Sign Up to get started.